Who we are

Oz Digital is one of the main AdTech realties in Italy and Spain.
It addresses publishers and advertising dealers offering an integrated platform with the principle display, mobile and video advertising space monetization systems. Oz Digital is a Next14 company, the first independent Italian group in marketing technologies. Born in 2014, Next14 is nowadays one of the Italian’s digital businesses with the highest growth rate, offering to companies and media agencies, Data Management, Branded Content and Proximity & Mobility services.


2017 

Oz Digital

2016 

Meta SSP

2015 

Platform Functionality

2014

Publisher Console

2013 

Tech HUB

2012 

Company Startup

Zodiak Advertising becomes Oz Digital

Zodiak Advertising, after its coming out from the De Agostini Group, joins the Next14 Group becoming OZ Digital. The management leading the company remains at the core of the project “Oz Digital”. The technological leadership get stronger both in Italy and Spain.

Development of the Meta SSP project

Backend refactoring. In 2016 all services pass to cloud and integration with the main SSP: Google, Rubicon Project, Pubmatic and OpenX development begins in addition to Appnexus.

Platform functionality development

Editors' needs could not be met with only one SSP, so in 2015 the Meta SSP was devised. This expanded its presence on the European market, in particular in German-speaking countries thanks to a technology supply agreement with Orbyd. Focus on Premium editors. Primedia coalition launched in Spain.

First Zodiak publisher console

Investment in technology was increased and in 2014 the functions of inventory and management were developed on the platform. Zodiak Advertising became an S.P.A. (Limited company)

Sees the creation of Tech HUB

Due to the creation of the Technological HUB in Genoa, in 2013 the development of a platform for data reporting was initiated. The first exploratory steps were taken on the Spanish market.
The Premio coalition was launched in Italy.

Company StartUp

Zodiak Advertising was created in 2012 as a dedicated online advertising division of Zodiak Active. It began collaborating with Appnexus for the first time in Italy with the objective of supplying know how in the world of programmatic thanks to Marco and Ellis' intuition. The project was focused on services for the editorial world, where Zodiak styled itself as a Publisher Trading Desk.

Management

Marco Ferrari

Marco Ferrari

President

Marco Guglielmin

Marco Guglielmin

Chief Strategy Officer

Ellis Bosisio

Ellis Bosisio

Chief Executive Officer

Mikel Lekaroz

Mikel Lekaroz

Managing Director Spain

Marco Franciosa

Marco Franciosa

Chief Technology Officer