Supported formats

Oz Digital supports all the main standard IAB formats in programmatic logic.
The formats can be sold either on the open market or pmp/deal. Oz Digital supports promosizes through which it is possible to distribute various advertising formats in the same tag, improving advertising slot performance.

Also called “superbanners” editors usually use these at the top of the page.

ANIMATION Supported
AUDIO On mouse over
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – you can monitor the clicks on your positions by entering the macro of your AdServer or the Click Tracking URL
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 970×250, 970×90
FILL RATE
PAYOUT
ANIMATION Supported
AUDIO On mouse over
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – you can monitor the clicks on your positions by entering the macro of your AdServer or the Click Tracking URL
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 970×250, 970×90
FILL RATE
PAYOUT

This is the main advertising format used on the open market. When expanded, it can be activated or deactivated by the publisher during tag set up (expansion consent option). Furthermore, this format allows a video beside the content to be viewed. The mouse over expands the format and starts the video, giving better content visibility.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT

MEDIUM RECTANGLE EXPANDIBLE (500X300)

The banner expansion is chosen by the buyer who places the creativity. Most of the time expansion is set from right to left however it can be set to expand from left to right.
It is preferable to suggest the best placement and expansion direction immediately so the advertiser is guaranteed the best, most appreciable results.
In the 300×250 format, expansion should be placed in the first scroll to ensure high visibility.

This format allows a video beside the content to be viewed. The mouse over expands the format and starts the video, providing viewers optimum content visibility.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION For best results, a video of 15 seconds is recommended. Videos of 30 seconds maximum are allowed, however this leads to lower video quality , which could be rejected by the publisher.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.

Although it is supported, the format is gradually being substituted with the 160×600 format which has greater advertising impact. It is usually used within content, and because of its elongated format it guarantees higher view rates.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 160×600, 300×250
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 160×600, 300×250
FILL RATE
PAYOUT

This format is the evolution of the 120×600 from which it takes its characteristics while increasing visibility.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 120×600, 300×250
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 120×600, 300×250
FILL RATE
PAYOUT

This is one of the latest formats to be implemented from the international IAB standards.
It is being rapidly adopted due to its capacity to support many formats in promosize logic.
The format impact size is much appreciated by brands which can use a larger space to get their message across.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 160×600, 300×250, 120×600
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 160×600, 300×250, 120×600
FILL RATE
PAYOUT

The standard format for mobile phones, because of its smaller size, it is compatible with a wide range of displays, guaranteeing both advertising content and text content visibility.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT

A centered, highly visible brand format mainly used in a deal setting. Limited demand in an open auction setting. The promosize format with the leaderboard 728×90 is advised.

ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 728×90
FILL RATE
PAYOUT
ANIMATION Supported
LOOP Supported
ANIMATION INTERRUPTION Max 30 seconds, from then on creativity remains static.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
SUPPORTED PROMO SIZE 728×90
FILL RATE
PAYOUT

A non-invasive format which is usually acceptable to the user, this is a branding of the website background which includes lateral panels and a header. It is highly visible and has great impact, characteristics which notably consolidate brand recognition and which make it one of the the most appreciated formats by media and advertising centres. In this case too, the demand for the format is very limited at open auction and so it is advisable to use it mainly in deal logic.

DEMO PAGE

ASPECT RATIO 1×1
WHEIGHT max 300k
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
FILL RATE
PAYOUT
PROPORTIONS 16:9 (4:3 not supported)
CODEC Any video codec, ProRes 4444, HDV 720p60, Go2 Meetng 3 and 4, ER AAC LD, REDCODE excluded
WEIGHT 200MB (Original Video); 5MB video on hosting (VAST)
AUDIO Supported
LOOP Supported
ANIMATION INTERRUPTION The video is played every time the page portion is visible to a user and is interrupted when the portion of the page is no longer visible to the user.
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT

The Pre-roll is a video format distributed before editorial content within a section.
It conforms to VAST 3.0 and VPAID 2.0 formats.

FILE FORMAT mp4, mpg, mpeg, mov, ogv, ogg, wmv, avi, flv
PROPORTIONS 4:3, 16:9
AUDIO CODEC AAC, MP3
VIDEO CODEC H.264
SOUND Supported
ANIMATION INTERRUPTION Supported
MACRO CLICK Supported – The landing page URL must be supplied, and must land on a new browser page.
IMPS TRACK Supported – Tracking pixels must be supplied.
FILL RATE
PAYOUT

Supported SSP

The presented brands belong to theirs respective owners.